When Target asked us to create their social space for the TED 2014: The Next Chapter, we were excited to explore creative ways to represent innovation through Target’s unique design lens. This led to a concept named “Write the Next Chapter,” a space that invited guests to interact with a handwriting robot, get their own handwriting analyzed, and watch a live artist sketching portraits comprised of hand-drawn quotes directly from the conference speakers. 

 

The space itself was also a coffee bar, with seating overlooking the Vancouver harbor, which created a place for guests to contemplate and star creating their own next chapter.

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Our role: Full ideation, creative design, planning and production with Deutsch.