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Toms for Target Marketplace Event Production

Retail Brand Activation

Retail collaboration event production

TOMS for Target Marketplace

Target
November 2014

In 2014, Target and TOMS collaborated to create an exclusive line of apparel, accessories, and home goods for the Holiday Season. To provide inspiration and showcase the collection, we created a farmer’s market-inspired experience: One for One for All Market, inspired by the TOMS mission of “One for One.”

 

The One for One for All Market had nearly 500 guests in attendance, including media, influencers, celebrities, and non-profit partners Feeding America and American Red Cross. Throughout the evening, guests enjoyed entertainment by Dawes and family-friendly activities, including DIY gifting stations. Guests also had the opportunity to be among the first to shop the collection and share in the spirit of giving – for each item purchased, a donation was made to a person in need. The One for One for All Market resulted in more than 235 million impressions.

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Our role: Lead Producer at Deutsch LA

Brand partnership experiential event
Marketplace pop up event staging
Consumer engagement retail activation
Experiential retail marketing production
Collaborative brand activation experience
Retail brand storytelling event
Lifestyle marketplace event production
Experiential consumer brand event
Social impact retail activation
Ethical brand marketplace experience
Cause driven retail event production

Pink Cactus Productions produced this marketplace activation as part of our Austin-based studio’s national retail event production work.

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