Sponsored by HTC, the Rihanna 777 Tour sent her to 7 cities across Europe and North America, to perform 7 concerts, over the course of 7 days. For the 7th stop in New York City, HTC asked us to create fan engagement that would create buzz and excitement for the exclusive finale.

 

So we gave Rihanna’s Navy the ultimate mission: a social scavenger hunt via Twitter that took them to iconic spots around NYC. The lucky winners were invited into the HTC Green Room – an exclusive fan experience featuring hairstylists, make-up artists, and manicures – to get guests ready before seeing this once-in-a-lifetime concert live.

 

Our role: Lead Producer at Deutsch LA