Joliet, IL
2025

To build excitement for Hollywood Casino Joliet’s rebrand and new location, Pink Cactus Productions produced Portals, a series of custom pop-up activations installed at the existing property as an introduction to the look and feel of the new brand. Each portal featured its own theme, brand ambassadors in custom uniforms, and premium branded merch giveaways supported by app-driven guest notifications and info capture.

We carried the momentum into the grand opening event with a pop-up airbrush tattoo studio and a live mural moment by one of the campaign artists, creating an experience that guests could participate in, take home, and remember. The mural was later installed inside the casino as a permanent display.

OUR ROLE: Collaborative creative development, project management, staffing, logistics, and on-site execution.