To support Hollywood Casino Joliet’s brand refresh and the opening of its new location, we helped deliver a multi-site mural campaign designed to build excitement, create buzz in the community, and bring the new brand to life through large-scale public art.

Working alongside partners D&S and MSC, we helped take the concept from plan to pavement—supporting wall scouting and site coordination, collaborating on muralist selection, and overseeing the details that keep an on-the-ground campaign moving. Across a four-week span, we project managed the full rollout, braiding together stakeholders, timelines, approvals, logistics, and install schedules to ensure each piece was executed smoothly and consistently.

The result was a cohesive series of murals that served as both neighborhood-scale artwork and high-impact brand storytelling—created to promote the forthcoming opening and energize the community around what was next.

OUR ROLE: Project management, partner coordination, site scouting support, production logistics, and campaign execution oversight.