Gathering for Good: Grow Wild
United Way for Greater Austin
May 2024
Over the last 100 years, United Way for Greater Austin has had many moments of growth and expansion, marked by moments of joy and beauty. This realization inspired the theme of "Grow Wild" for their annual Women United Gathering for Good Luncheon, part of the organization’s ongoing centennial celebration. The vibrant combination of whimsy and wildflowers was a perfect setting for members to look back, reflect, and marvel at how the small seeds of change planted a century ago have grown into strong pillars that now define the organization and its nurturing impact on the local community.
The event offered several opportunities for guest interaction, from the custom crossword puzzle placemats with community statistics and insights, to an interactive painting of wildflowers that attendees helped bring to life.
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Our role: Full ideation, creative design, planning and production.