Gathering for Good 2023
United Way for Greater Austin's Women United hosted another impactful Gathering for Good Luncheon. With the "Bringing Change to the Table" theme, we gathered an empowering group of women supporting the community to break bread together.
A table, when filled with powerful women, transforms into a vessel of progress and hope. It becomes a place where lives are changed for the better through the simple act of gathering. It becomes a forum where vulnerable stories of triumph lift others up. Where breaking bread can turn into breakthroughs.
As the women who's families have been positively impacted by the efforts of United Way would be taking the stage to brighten the room sharing their beautiful testimonials, we wanted to create a vibrant environment to complement this. The natural light that spilled through Branch Park Pavillion's windows created the perfect setting for the colorful floral and greenery that would accentuate our table settings.
The walls had a special touch with large scale custom created artworks by Sarah Murrin and Umbreen Ahmad that, the were the prized items of the luncheon's auction.
To highlight the theme of coming together for the community, we incorporated several touches to draw this inspiring group of women together. From stylizing the food service into table scapes to share, to interactive placemats beckoning creative ideation, and a custom hop scotch that brought smiles to the room - every detail was specially tailored.
Our role: Full ideation, creative design, planning and production.