People en Español, the top-selling Hispanic magazine in the United States, planned a special event in San Antonio,TX that celebrated Hispanic entertainment, culture, and community and featured concerts, celebrity appearances, family activities, and health/wellness workshops. 

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For this event, we created “A Todo Color con Target,” a colorful activation that embraced an energetic palette of vibrant colors that brought the culture to life through architectural installations by artist Megan Geckler, makeovers by NP Set, manicures by Essie, an interactive dance floor with sound and color, and a filtered photo op.​

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As the premier sponsor for this festival, Target had four minutes on stage to open up for Daddy Yankee and Luis Miguel. We took the opportunity to create a spectacular light show, continuing our celebration of color, inside the iconic Alamadome that got everyone energized for the rest of the show.
 

Our role: Lead Producer at Deutsch LA