After a very challenging time in Central Texas brought on by the pandemic, United Way wanted to host a joyful evening that also honored the community’s collective resilience over the prior two years.

 

Using bright colors and graphics throughout the space, we filled this evening at the Line Hotel with lots of joy, as well as good food, drinks, music, and community. Of course, the main event was an inspirational program showcasing the organization’s work to fight the cycle of poverty.

 

Their program included a live auction that helped United Way exceed their fundraising goals. We wrapped up the night with a dance party with a local favorite, DJ and producer Ariel. Guests had so much fun we had to extend an additional hour of party time!

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Our role: Full ideation, creative design, planning and production.