A Mind for Design - Target + TED

The mind is a powerful thing that must be exercised to keep growing and expanding. Each year, the world’s leading thinkers and influencers gather to do just that at the annual TED Conference.  

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To celebrate this, Target created a social space inspired by the creative minds at the 2013 TED Talks in Long Beach, CA. "A Mind for Design" featured a reactive environment that changed color as guests engage in the space and brainwave-inspired seating, where TEDsters could enjoy the conference. 

 

Using EEG technology, attendees were able to experience different unique activities that exercised and challenged their minds and provided them with a "brainscope" based on the various categories. 

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Our role: Lead Producer at Deutsch LA